Evolutionary Game Analysis of the Partners’ Behavior in the Rural E-Payment Market of China

The rural e-payment market in China is becoming one of the important topics research field because its contribution to efficiency fund flows economy. Further development mainly depends on partners’ acceptance. In March 2020, 776.08 million people were using mobile payments China. After COVID-19 pandemic China, Payment and Clearing Association launched an action encourage citizens use payments. this article evolutionary game theory presented. benefits e-payments between financial institutions users are studied. Based analysis selection costs profits as well other factors, conclusions drawn. growth economy beneficial change behavior market. Dynamic evolution makes supply demand for services consistent. order create more benefits, will lead move merge with National Advanced System. These results by developing strategies partners take part